Top 5 HVAC Marketing Strategies for 2023
The market is HOT right now!
HVAC is one of the most profitable businesses in the current business environment. In the U.S alone, the HVAC systems market size was estimated at USD 16.54 billion in 2021 and is expected to reach USD 17.45 billion in 2023, showing steady growth (CAGR of 5.6% within 2030). The competition is rising at an equally staggering rate with the profitability factor. So, if you own an HVAC business, how do you ensure sustainability? More importantly, how do you maintain your revenue and strive to earn more profit? That is the burning question of the hour. However, the answer is fairly simple– develop a sound HVAC marketing strategies and execute it effectively.
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It can be so hard to generate new business in the HVAC industry. You do as much as you can in your service area, and you’ve tried every trick in the book twice to get ahead of your competitors. But the truth is, it’s challenging to stand out when you’re selling what is often a grudge purchase. After all, people hardly look for HVAC services unless something goes wrong with their appliances, and they have no choice but to call for a technician.
There is another facet to the story. More often than not, HVAC companies deal with really expensive gadgets. Be it refrigerators, air conditioning, or central heating systems of a house. Understandably, people would be extra careful while fixing and installing them Therefore, you need to promote your business in a way so that customers remember you and not your competitors, and trust you with their valuables.
The answer to all these questions, as we mentioned, is a solid HVAC contractor marketing plan. You need to conduct thorough market research, learn the best market practices, identify your HVAC target market, find out your strength and weaknesses, and based on this information, devise a marketing plan that works best for you.
If you are reading this blog, you have taken the first step of this long, exhaustive task. To make things easier for you, we have compiled a list of the most effective HVAC marketing strategies. Follow them and see your company become a reputable brand in no time.
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Table of Contents
1. Build Your Own Website
In today’s digital environment, the first step toward HVAC marketing strategies is to have a recognizable online presence. And to do that, you will need to have your own website. A customized website design that’s reflective of your brand and highly accessible to users of all devices should be the first step of any successful digital marketing strategy. It also increases your brand value as an authentic and reputed business.
In addition to giving your HVAC company more credibility and authority in your local market, an effective and responsive web design will make your website more accessible for prospects and leads, as well as outfit your website for higher conversion rates.
2. Make Use of Strategic SEO
Turn your website into a useful resource for your customers with valuable content. Your website should provide useful content – like informative blog posts, email newsletter articles and even videos that answer their questions. In addition to showcasing your subject matter expertise, high-quality blog articles that answer your customers’ questions will attract more people to your website, and give people a reason to trust (and call!) you when they need HVAC services. This also gives you an excellent opportunity to optimize your website for search engine and garner more traffic, and in turn, reach more potential customers.
Implementing proper search engine optimization (SEO) tactics into your digital content continues to be an imperative component of any digital marketing strategy. From your website’s headlines and title tags to the opening sentences in every paragraph, you need to be optimizing your website, blog articles, or social media content with HVAC and industry-specific keywords to appease Google’s search algorithms. Around 93% of all online interactions begin with a search engine inquiry. This is why SEO should be a major component of your HVAC marketing strategies. the more optimized your digital presence is with on-site SEO, the more visible your virtual content will become on the internet.
3. Enlist Your HVAC Business on Local Service Ads
Setting up an online business profile helps potential customers find you when they’re searching for HVAC services in your area. Think about it, when potential customers in your area do a Google search for “Air Conditioning Repair” or “Furnace Repair” etc., you want your business to actually show up in the results. Getting your website on search pages takes time. Using Google Local Service Ads lets you show up on the first page of a search right away, ahead of the regular ads and the business listings. This is a great way to literally get ahead of your competition.
Not only will you reach thousands more potential customers, but by signing up for these paid ads, your HVAC business will automatically become “Google Guaranteed”. This helps you build a strong online reputation, giving customers peace of mind that your business has been vetted and approved.
4. Leverage Customer Reviews
It’s important to actively use and engage with online reviews. Think about when you’re picking a restaurant, choosing a vacation, or simply buying an item from Amazon. What’s one of the first things you do? You check to see how many stars it has, and what other people have said about it. People want to do the same for their HVAC companies – it’s just how things are now. Therefore, it is a smart move to take advantage of online reviews in terms of marketing for HVAC companies as well.
Positive reviews are gold when it comes to building your business’s reputation. However, you’re going to get both good and bad reviews, but that’s okay. the trick is to respond positively to all of them, to show that you care about your customer’s opinions.
5. Optimize Your Business for Mobile
Mobile internet usage has actually surpassed desktops, and people aren’t going back. There are officially more searches on phones than on computers. So, if you can make your brand available via mobile phones, you are likely to get more customers. Mobile devices account for nearly 55% of global internet traffic, meaning the less your HVAC website is designed and optimized for mobile users, the lower conversion rate numbers you can expect to experience.
This is not only helpful, rather it has become a necessity in today’s time. Imagine, if customers can’t complete a form, click a button, or find your phone number, they’ll move on—quickly. Plus, your Google ranking will be affected, as preference is given to websites with responsive design. The bottom line, if your website isn’t mobile-friendly, you’re going to lose customers. Even if they find you from search engines, they might instantly decide to back out of your website if it’s hard to use on their phone.
Before We Wrap Up
Now that you have some clear HVAC marketing ideas, it is time to frame them in a way that suits your business and execute them properly. But before you jump on the wagon, here is another great tip for you– did you know that you can optimize your business for mobile and offer it to both your customers and employees?
Sounds phenomenal, right? While you make your website smartphone-friendly, Field Promax gives you the perfect mobile app for field technicians. Through this app, your technicians can stay connected with the office no matter where they are. They can access customer information, accept job orders, report work status, share proof of work, and even clock in/clock out using their own mobile phones. That’s not all. Field Promax automates your entire business process to save you valuable time so that you can focus on more important tasks, such as developing and executing your HVAC digital marketing strategy.
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HVAC marketing is a specific kind of marketing strategy that focuses on companies in the heating, air conditioning, and ventilation sphere. Digital marketing is the ideal complement to your HVAC marketing plan and can give you the edge that your company needs.
- Build a website
- Optimize your website for search engines (SEO)
- Engage with your customers through social media
- Create a Google Business Profile
- Focus on online customer reviews
- Send emails to your existing customers
- Make your website mobile-friendly
- Use field service software to streamline digital marketing
- Define your brand with a modern, mobile-friendly website.
- Increase traffic with pay-per-click advertising.
- Attract local customers with Google My Business and geofencing advertising.
- Engage your audience with video marketing.
- Post regularly on social media
Marketing is the cornerstone of promoting your HVAC company as a reputable, trustworthy brand. With effective marketing strategies, you can reach more customers, generate more leads, increase sales, and as a result, boost your profitability.
